The Seven Dynamics
Your business is an ecosystem - a living thing made up of people and systems. The challenge is to get all the parts working seamlessly so your business can grow without consuming your life. Whether you are trying to solve a specific problem today or are doing some long term planning, this tool is designed to help you “know where you are” so your work has the greatest possible effect.
Discovering why you do what you do, and infusing that into your business.
How you do what you uniquely do, it is the promise you convey to your customers.
Understanding how money moves through your business, getting comfortable with financial statements, and defining and tracking key performance indicators.
Developing the right people and systems to bring your brand to life.
Developing systems and a strategy to convey your message in a way that attracts the right customers.
The dialogue you have with your prospects.
Developing the process to attract the customers you want, and repel the ones you do not.
Fulfilling your brand promise: how your customers feel when they buy, and after they receive your product.